N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 9
Hindsight
Is
Curious how well the hair industry is
holding up after the lasting effects of
COVID-19? Things are looking up.
According to recent data from the NPD
Group, prestige hair product sales in the
US grew 22 percent in 2022. "Regardless
of whether consumer con dence was up or
down, growth in the prestige beauty market
remained strong. The factors supporting
this phenomenon—including increased
spending from higher-income consumers,
the rede nition of wellness emphasizing
mental health, and an increase in
socialization—will continue to fuel positive
performance this year," explains Larissa
Jensen, beauty industry adviser at NPD.
Access this data and more at
npd.com/industry-expertise/beauty.
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