AHP Indie Stylist

Volume 4, Issue 1

Issue link: https://www.ahpindiestylist.com/i/1498691

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Page 11 of 100

N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 9 Hindsight Is Curious how well the hair industry is holding up after the lasting effects of COVID-19? Things are looking up. According to recent data from the NPD Group, prestige hair product sales in the US grew 22 percent in 2022. "Regardless of whether consumer con dence was up or down, growth in the prestige beauty market remained strong. The factors supporting this phenomenon—including increased spending from higher-income consumers, the rede nition of wellness emphasizing mental health, and an increase in socialization—will continue to fuel positive performance this year," explains Larissa Jensen, beauty industry adviser at NPD. Access this data and more at npd.com/industry-expertise/beauty. COSMO CLIPS

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