Issue link: https://www.ahpindiestylist.com/i/1540979
Explore your benefits at ahphair.com 55 CULTURE, CRAFT, AND CONNECTION Braiding is ancient and sacred, yet it continues to evolve. From Fulani designs to Senegalese twists, every braid carries a story. As our industry becomes more inclusive and diverse, it's essential to honor the cultural importance of braiding, whether you grew up with it or are newly learning it. Respect the roots, learn history, and use your hands to tell a new story—one that is rooted in artistry, care, and connection. ARE YOU READY TO BRAID? You don't have to be the fastest or flashiest braider in the industry. All you have to do is recognize the opportunity sitting right before you. Braiding isn't just a trend or add-on—it's a powerful revenue stream hiding in plain sight. With the right skill, structure, and marketing, braiding can elevate your business, deepen your client relationships, and grow your brand beyond what you imagined. If you've been ignoring braids because of time, fear, or lack of training, it's time for a shi. Create an experience your clients can't get anywhere else. e demand is there, and the market is wide open and waiting for you. • People—Let your personality shine. People want to see the stylist who will be doing their hair and they want to get to know you. If you have coworkers or a team, encourage them to do the same. • Process—Walk your clients through your braid session so they know what to expect when they book and receive a service from you. Create a web page that specifically shows your clients how to prepare for their appointment, setting clear boundaries and expectations. • Physical evidence—You are the walking brand, and so is every head you touch. Wear your work proudly and always give 100 percent of your effort to each client. Showcase reviews, stories of happy clients, and examples of consistent style quality. It all builds credibility. TRAINING MATTERS Let's be honest, YouTube tutorials can only take you so far. If you want to add braiding services to your salon menu, proper education is nonnegotiable. You'll want to make sure you have a thorough understanding of tension control to avoid scalp damage, parting systems for speed and symmetry, time-saving techniques like bundle preparation, and client safety and comfort. GETTY IMAGES