Issue link: https://www.ahpindiestylist.com/i/1540979
54 AHP Indie Stylist Volume 6 Issue 2 avoiding humidity, exercising with caution and additional maintenance, maybe needing to use additional heat on their hair between salon visits, and having hair that is more susceptible to damage. e overhead on these services is moderate because you need more products and tools to do a good blowout/silk press. ese can also take 2–3 hours to complete, depending on the density and length of the client's hair and the stylist's skill level. Use this knowledge to market the freedom to your clients. An extra $50 over six weeks is a small price for them to pay for more sleep, stress-free mornings, and worry-free workouts. Next, you should document the experience. Capture your braiding process through behind-the-scenes Instagram Reels, before- and-aer shots, and testimonials. Clients don't just want the style, they want the vibe you bring to the table. Once you show them what they can get for that extra $50, they'll understand why it adds value. The Seven Ps of Marketing When you market your braiding services, you'll want to identify these seven aspects in your business: • Product—is is your braid service and the experience you offer. Add value by including shampoo and conditioning or creating bundle packages. • Price—is is based on time, skill, hair included, and the value you provide. Use a transparent booking system with tiered pricing that reflects value, such as standard, premium, and VIP/custom services. • Place—is is your salon location and your online booking platform. Make sure your salon is safe and well- kept, and make booking frictionless so a client can book in two minutes. • Promotion—Use social media, email blasts, and referral rewards. Create tutorial and testimonial videos that are in ad format, then run targeted ads to the audience(s) you wish to reach. START YOUR BRAIDING EDUCATION Check out Shay Edwards's virtual and hands-on sessions that help stylists level up without burning out at bossupbraiding.com. If you want to add braiding services to your salon menu, proper education is nonnegotiable. GETTY IMAGES