Issue link: https://www.ahpindiestylist.com/i/1540979
Explore your benefits at ahphair.com 53 Respect the roots, learn the history, and use your hands to tell a new story. Knotless Box Braids MARKETING YOUR BRAIDING SERVICES LIKE A PRO So, how do you market these braid services you're adding to your service menu? Focus on value, not just price. Braids may seem pricey, but let's break down the cost per wear compared to the investment you are making to complete the service. If you charge $500 for knotless braids that last six weeks, that averages about $83 per week. Clients with extremely low-maintenance styles can wake up and go, which means they get more rest every morning, can do any activity without worrying about their hair, and can even get caught in the rain knowing their hair is protected. e overhead on this service is minimal and takes about 3–5 hours to complete, depending on the size of braid your client chooses and your skill level. In contrast, a $150 blowout/silk press every two weeks equals about $450 over a six-week period. Clients with high-maintenance styles must style their hair daily, which means waking up early to do their hair, • Feed-In Stitch Cornrows—is method involves slowly adding extensions to cornrows until the density of the braid is at a desired fullness, then braiding that density as long as the client desires. is method can be done in different designs, leaving creativity up to the stylist. It's usually a quick installation that's gym-ready, so it's perfect for active clients and a great way to sell retail, like edge- control products and scalp care. • Kid's Braiding—is service is oen overlooked, but it saves time for parents and protects their child's hair. It also helps keep your business thriving. As your current clients get older or move away, they may visit you less, but if you have older and younger clients, your business will be full of life and you will enjoy being busy during every season. • Knotless Box Braids—is is a low-tension style that allows clients to have flexibility with their style choices the entire duration of their braids. e style is lightweight and feels natural. Once knotless braiding techniques are mastered, the braids are a high-ticket service. Traditional Braid with Extensions SHAY EDWARDS/GETTY IMAGES