70 AHP Indie Stylist Volume 6 Issue 2
U
lta Beauty rolled out the orange carpet
and welcomed its top-performing
stylists, skin therapists, arch
experts, and general managers to the
company's annual Celebrate U event.
"From Enza Bucaro's 28-year journey
to Marcus Wlodarczak's 8-month
story, every career path matters," said
Ulta Beauty Chief of Retail Amiee
Bayer-omas. "You are the artists,
leaders, and changemakers who not
only drive performance but elevate
our culture and build meaningful
connections with our guests."
On the menu? e best in education,
engaging touchpoints, and plenty of
extras. is event took place in downtown
Chicago, July 21–23. Brand partners
offered first looks at innovation, delivered
exclusive hands-on classes and demos,
and showered attendees with gratis
products and tools.
Many special moments were craed
to surprise and delight stylists. At the
opening reception, Sarah Dahl, director
of field services education, introduced
celebrity stylist, brand founder, and guest
emcee Jonathan Van Ness, "who uses their
chair to transform not only looks but lives, as
so many of you do."
"I'm so honored to be with such
incredible artists," Van Ness said. "e art
of what we do has given me a north star and
community to come back to and celebrate."
"What drives us is grounded in this
group," said Megan Murray, Ulta Beauty
VP of events and in-store experiences.
U Are the Artists,
Leaders, and
Changemakers
Celebrate U 2025 honors top stylists.
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