Issue link: https://www.ahpindiestylist.com/i/1540979
Explore your benefits at ahphair.com 61 PACKAGING THE EXPERIENCE One of the best ways we've made add- ons work at our barbershops is through packaging. Instead of listing dozens of extras, we create rituals. For example: • e Gentleman's Cut: Haircut + Beard Lineup + Hot Towel Ritual • e Recharge: Haircut + Scalp Treatment + Skin Refresh • e Executive: Haircut + Hot Towel Shave + Scalp Massage By naming and branding these packages, clients see them not as add-ons but as experiences. It's a small shi in presentation that makes a huge difference. THE FUTURE OF ADD-ONS Millennial and Gen Z clients are even more open to grooming and self-care than earlier generations. ey're used to skin care routines, beard oils, and personal styling. For them, add-ons aren't optional, they're expected. Barbershops that embrace this will thrive. ose that don't may find themselves stuck in the past. But here's the thing: is isn't a radical new direction. It's history repeating itself. From the barber- surgeons of old to the playful legend of Sweeney Todd, barbers have always offered more than just a haircut. Add-ons aren't a fad—they're part of our DNA. FINAL WORD For me, barbering has never been about just cutting hair. It's about transformation. Add-ons give us the opportunity to create those small but powerful moments that elevate the service and keep clients coming back. As I oen tell my team, "e haircut gets them through the door. e add-ons make them remember why they chose us." From bloodletting to beard masks, add-ons have always been the soul of our cra. e services may have changed, but the tradition remains the same. And in that sense, every time we offer a hot towel, a scalp treatment, or a beard design, we're not just innovating—we're continuing a story that's as old as barbering itself. These services are framed not as indulgences but as essentials. And when clients try them, they come back. STOCKSY