Issue link: https://www.ahpindiestylist.com/i/1540979
90 AHP Indie Stylist Volume 6 Issue 2 What are your tips for pricing and marketing The Gloss? AH: I like to price my service with e Gloss where it feels like an easy add-on but also feels like a premium service. My pricing may vary depending on if it's a single service or an add-on. As a stand- alone service, I use my basic blowout pricing and add on to that. A great way to price it as a stand-alone is assigning it the same price you would charge for an allover color. You can market it as "color without commitment" or as a "gloss treatment that enhances color and shine in one service." BT: e benefi ts speak for themselves, so it's easy to position e Gloss as a one-step fi x for dull, faded, lifeless hair. I would price it accordingly alongside your toners or deep-conditioning treatments. SK: In our salon, we always off er e Gloss as an add-on to a root touch-up service to add vibrant shine and so ness to the mids and ends of the hair. is boosts a basic root cost by $30–$60 (depending on your demographic), and your client knows it's their choice to agree to the add-on. We also use e Gloss in Neutral quite a bit when our clients have dry, tired hair at the end of the summer to refresh the shine and manageability of their hair. is option is a great add-on for cut-only clients. ere's no commitment with e Gloss because it doesn't change the structure of the hair and fades seamlessly. advertisement "The way a client's hair looks and feels after a service and how they love using milk_shake at home has built up brand and salon loyalty over the years!" —Andrea Huprich Before After using milk_shake The Gloss alone service, I use my basic blowout pricing and add on to that. A great way to price "The way a client's hair on if it's a single service or an add-on. As a stand- alone service, I use my basic blowout pricing alone service, I use my basic blowout pricing