88 AHP Indie Stylist Volume 6 Issue 2
What are some of the business benefits
salons can expect when they implement
services with The Gloss by milk_shake?
Andrea Huprich: e Gloss has been a great addition
to our salon and service menu. It's a quick, stand-alone
service but also a great add-on. Clients notice instant
results; e Gloss helps treat the hair and adds shine,
and the hair looks and feels amazing aer. It adds
longevity to color services and can give someone a
change that does not have to be a commitment since
it lasts 15–20 shampoos and fades soly. is service
can be easily added on to a color service to seal in
color and add shine. I love adding it to my "lived-in
color" clients. It gives them an opportunity to come
in for a service in between their other services.
Brittney Tester: In addition to an immediate
increase in service dollar and revenue, implementing
e Gloss services encourages repeat business
and rebooking. ere's a high demand for healthy,
shiny hair, and guests want to maintain that.
Sharon Keller: In our salon, we love to offer e Gloss
as a quick upsell service for someone who is in for just a
simple service like a cut. e additional time is minimal
and the change is worth it, whether it's a shi in tone
or just adding high shine to existing color. Because
e Gloss is a gel-based color, it emulsifies into the
hair much easier than a cream color. We can mix less
color—the cost savings to the salon itself is fabulous.
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LEADER
THE
Gloss Like a Boss!
Meet the milk_shake pros
by milk_shake
Andrea Huprich (@andreahuprich)
Aura Salon in Peoria Heights, Illinois
Brittney Tester (@braiditbritt)
The Gallery of Springfield in Springfield, Illinois
