Issue link: https://www.ahpindiestylist.com/i/1540979
52 AHP Indie Stylist Volume 6 Issue 2 3. Offering braids is great for retention. I hear salon owners and stylists say they experience slow seasons and don't know why this suddenly happens. I explain to them that many times clients leave the chair and find another stylist who can offer them braid services. Clients then realize that not only can this new stylist braid, but the stylist can do everything their previous stylist was doing too. So instead of returning to their original stylist, they stay with the new one. 4. Braids give clients their time back. People are busier than ever, and braids offer a low- maintenance solution that saves time in the mornings and lasts through workouts, vacations, and rainy days, all while protecting the hair. Besides these four reasons, there's a deeper connection for your clients: Braids carry a cultural connection that has meaning and tells stories. Many clients express this through the type of braid patterns they choose. When stylists offer these services, they foster a deeper bond and sense of belonging with their clients. TOP BRAID SERVICES FOR YOUR MENU So many braid services are trending that it may be hard to distinguish between which ones are in high demand and which are just eye candy. Here are the top five services I recommend having as staple braid services on your menu and why: • Boho Braids—ese braids can be done independently of the other techniques mentioned here, or they can enhance the knotless or feed-in styles by adding a boho flair. Boho braids are achieved by adding a different texture of hair to the braid and leaving it loose to fall between the gaps of the braids. ese braids are a high- ticket service because they take longer to complete and require a skillful hand and vision. • Braid Downs for Wigs/Weaves—Wigs are easy to install and remove daily and give clients a beautiful look while allowing them the comfort of not having to do their hair at home. e wig braid-down service includes a shampoo and conditioning service, blow dry, and a braiding pattern that provides a solid foundation for a wig to lie flat and look flawless. Boho Braids Feed-In Stitch Cornrows SHAY EDWARDS