Issue link: https://www.ahpindiestylist.com/i/1540979
Explore your benefits at ahphair.com 51 A s a salon owner and educator with over two decades in the beauty industry, I've watched so many trends come and go—yet braid services are here to stay. What used to be seen as a niche offering is now one of the most in-demand service in salons. From knotless braids to boho braids and all the braid services in between, braided looks aren't just shaping heads; they're also shaping businesses. Braiding has become a business strategy. Whether you're adding it to your salon menu for the first time or refining your technique, braids open the door to higher revenue, stronger client loyalty, and serious brand elevation. Let's look at why braids are booming, which services you need on your menu, how to market them, and how to honor the culture behind the cra. WHY BRAIDS BELONG IN EVERY SALON Braiding is no longer optional—it's essential. Braids belong in every salon business because they're a staple technique that has been around for centuries and is now bridging the gap between textures and cultures. Here are four benefits to adding braids in your salon. 1. Braids are revenue-ready. ey increase your ticket size dramatically. A basic silk press may cost anywhere from $100 to $150 every two weeks. In contrast, a knotless braid service is priced at $400–$700 every 4–6 weeks. at's up to a 150 percent increase in revenue per braid appointment, while offering your client more value in the long term. Not to mention the overhead for these services is minimal. 2. Braids offer predictable income. Braids are a repeat service with minimal seasonal drop-offs. Clients return every 4–6 weeks, giving your calendar stability. Clients enjoy the ease of braids and subsequently tend to rebook to ensure they can get the ideal appointment time they desire. Braiding is not just a style. It's an essential service for your menu with huge business potential. >> The hidden revenue stream you're ignoring by Shay Edwards