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UNSPLASH conversation about their scalp, their styling habits, and what a few small changes now could mean for how their hair looks and feels in fi ve or 10 years." HAIR LONGEVITY BEHIND THE CHAIR Bringing hair longevity into salon services starts with a thorough consultation. Crenshaw recommends a deep dive that looks at the scalp, roots, and ends separately, since a client's hair may need diff erent things at each point along the strand. You might also consider partnering with a local trichologist for more advanced diagnostics and scope-based scalp imaging. "Start by pinpointing which facet of longevity needs work—follicle, scalp, or fi ber—then tailor treatments and routines to that," Grunwald says. "Explain hair longevity holistically: internal health to nourish follicles, a clean and balanced scalp environment, and caring for the fi ber with personalized products. Try to convey to the client how this all ties together—one aff ects the other." From there, the actual in-chair off erings can be simple. Crenshaw recommends starting with pre-shampoo scalp treatments tailored to whether a client's scalp is dry, oily, or irritated, followed by gentler, more moisturizing shampoos and more deliberate deep conditioning. Sheikh's version at Innersense Organic Beauty follows a similar arc: a visual scalp check before starting, an exfoliating scrub or mask to clear buildup, a scalp massage for circulation, and a leave-on scalp serum sent home to bridge the weeks until the next appointment. Small frames the at-home side of the equation as being as important as the salon visit itself. Recommending an intensive treatment without addressing what a client does daily, he says, is "like getting Botox without any home care." Stylists and barbers o en see the same clients for years, long before those clients notice changes. Small says that if you spot a shi in someone's hair, it's worth mentioning even if they haven't brought it up yet. Calling out early, subtle changes in density (gently) gives clients a chance to act years before it becomes a bigger issue. MORE THAN A BUZZWORD Hair longevity may be the latest buzzword, but for hair professionals, think of it as a new lens on what you already do best: protecting your clients' hair for the long haul. By paying closer attention to what's happening at the follicle and along the fi ber, folding in scalp care and longevity-focused ingredients, and starting honest conversations when you notice early changes, you can help clients think beyond a single, good hair day to how their hair will look and feel years into the future. Today's consumers are already invested in serums, actives, and prevention for their skin as they age. at puts hair pros in a powerful position: Translate that same mindset to hair, and you become the person clients trust to guide them through every stage of their life. Note 1. Chaimae El Ammari et al., "Efficacy of Polyphenolic Compounds for Hair Regeneration: A Systematic Review and Meta-Analysis of Randomized Controlled Trials," e Journal of Dermatological Treatment 37, no. 1 (December 2026): 2654112, pubmed.ncbi.nlm.nih.gov/42057730. Explore your benefits at ahphair.com 47