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We live during a time when consumer
behavior, price sensitivity, and AI are
changing the way consumers interact
with beauty professionals and the way
manufacturers operate within the beauty
community. Grasping this means we
undoubtedly must reassess the trajectory
of our careers. e question becomes: How
do we create a career in hair that lasts?
I recently took some time to think about
this, because I've always had to make sure
I'm in spaces where my skills
are not only respected but
appreciated. What does that
mean when we're talking
about longevity? I came up
with five benchmarks I use as
a guide when I feel like a shi is
happening and that I use regularly
for myself and my business.
It's important to grow without losing your identity,
build your skills, know your numbers, foster
relationships, and stay teachable to ensure the
longevity of your career.
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