Issue link: https://www.ahpindiestylist.com/i/1544743
Explore your benefits at ahphair.com 41 5. Invest in the Guest Relationship Today, following the COVID-19 pandemic and the rise of social media, the bond between hair pro and guest is stronger than ever. Also, people arguably crave connection and confidence even more in challenging seasons. "is industry is built on connection," Walker says. "When clients feel seen, valued, and cared for, they prioritize their visits—even in tighter economic times. Economic uncertainty can reveal the strength of your foundation. If your culture is strong, your numbers are tracked, your systems are consistent, and your relationships are real, then you can weather economic shis." You can do this through personalized communication—like remembering special moments, offering little extras that show clients how much they're valued, and creating a caring environment that clients look forward to spending time in. "When people are selective with spending, they stay where they feel taken care of," Peacock says. "Every touchpoint matters. Consultation, follow-up, education, atmosphere. In my salon, the environment is elevated and intentional. Clients don't feel like they're just getting their hair done. ey feel looked aer." 6. Deepen Community Involvement Keeping existing clients builds loyalty and drives referrals. You can go one step further by bringing in new business through deepened community involvement. Walker collaborates with local charities and nonprofit boards. "When you show up for your community, your community shows up for you," she says. "at loyalty cannot be bought with advertising alone." Similarly, Peacock reminds us that isolation hurts business while collaboration builds it. "Building relationships with other local businesses, photographers, bridal stylists, and fitness studios and hosting small events creates referral ecosystems," she says. "Community stabilizes you when algorithms or trends shi." "When people are selective with spending, they stay where they feel taken care of." —Natalie Peacock, cofounder and master colorist at Studio N Salon in Miami STOCKSY