Let's be honest: Part of the hesitation comes from
the backlash beauty pros receive when they raise
their prices, from social media commentary, from
clients questioning loyalty, or from the narrative that
raising rates equals greed. But this isn't about greed.
It's about ownership. It's about how you see yourself
moving forward in your business and deciding
whether you are building something sustainable or
simply surviving off talent and goodwill.
Charging Like a
Shift from an artist's mindset to fully
own your role as a business owner
by Jalia Pettis
M
any hair professionals don't struggle
with talent; they struggle with charging
appropriately for their talent. e
discomfort shows in subtle ways. It shows when
you hesitate before quoting your price. It shows
when you soen your voice while explaining
a rate increase. It shows when you add extra
services "on the house" because you feel guilty.
It shows when passion becomes obligation.
Professional
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