Explore your benefits at associatedhairprofessionals.com 63
To test the market, consider off ering washing and
styling services for clients' existing wigs. Placing a
sign in your salon or posting on social media to inform
clients about these services can help gauge interest.
Building relationships with one or two wig
manufacturers is also benefi cial, especially
if you've received educational training from
them. Starting with a trusted partner can make
it easier to integrate these new services.
TAKE ON THE CHALLENGE
Remember, starting something new may seem
challenging at fi rst, but the more education you have,
the better equipped you'll be. You don't have to go all-in
to reap the benefi ts of adding wigs and wig services to
your menu. Take your time and enjoy the process. Start
by doing your homework, and as you get going, share
your new off erings with eye-catching imagery on social
media. And don't forget, word of mouth is still one of
the most powerful tools for growing your business.
Once you've considered all options, the next
step is identifying what speaks to you. Choose an
area that excites you and makes you eager to put
in the time and training necessary to start off ering
these products and services successfully.
Notes
1. Global Market Insights Inc., "Hair Wig and Extension Market Size,"
(January 2024), gminsights.com/industry-analysis/hair-wig-and-
extension-market.
2. Shannon Famenini et al., "Demographics of Women with Female Pattern
Hair Loss and the Effectiveness of Spironolactone erapy," Journal of the
American Academy of Dermatology 73, no. 4 (October 2015): P705–6, doi.
org /10.1016/j.jaad.2015.06.063.
3. Rongshou Zheng et al., "Global, Regional, and National Lifetime
Probabilities of Developing Cancer in 2020," Science Bulletin 68, no. 21
(November 2023): 2620–2628, doi.org /10.1016/j.scib.2023.09.041.
4. National Alopecia Areata Foundation, "Alopecia Areata," accessed
October 2024,naaf.org /alopecia-areata.
The Oncology Hair Program
off ered through the
Ricardo Fisas Natura Bissé
Foundation is a program
designed specifi cally to
educate hair professionals
on the needs of clients
experiencing medical hair loss.
For more information, visit
ricardofi sasfoundation.org.
