Issue link: https://www.ahpindiestylist.com/i/1528796
64 AHP Indie Stylist Volume 5 Issue 2 TREND THE Lifting the Lash and Brow Game A closer look at Elleebana and Managing Director Otto Mitter by Elleebana Otto Mitter's journey in the beauty industry is one of inspiration—he's a multi-award-winning lash and brow educator, product developer, cosmetic chemist, and brand builder with a career that spans more than two decades. His passion and expertise have made him a respected authority in the industry, and his Elleebana brand stands as a testament to his dedication and vision. Elleebana has become a global leader in lash and brow enhancement products and education, with its offerings available in over 60 countries. Under Mitter's leadership, Elleebana has set standards for the industry by consistently pushing the boundaries of innovation. Elleebana's commitment to research and development ensures that the brand stays ahead of industry challenges and meets the evolving needs of beauty professionals worldwide. Elleebana has earned its reputation through a constant commitment to innovation and has set standards in the lash and brow industry. e brand continually invests in research and development to address industry challenges and meet the evolving needs of beauty professionals. e most recent offering—Elleeplex Profusion—has captured the hearts of the lash and brow industry by offering an innovative system that takes the worrying out of overprocessing lashes and brows, which has been one of the biggest advertisement