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Explore your benefits at associatedhairprofessionals.com 51 T h e K a l e i do sco pe o f H a i r C o l o r Color services are one of the most profitable offerings at salons, but they're also among the most demanding in terms of skill, time, and maintenance. ese chemical services require a deep understanding of color theory, precise application, and ongoing education to ensure lasting results and client satisfaction. Color theory is the foundation of color services, regardless of what brand or technique you choose to use. e best colorists have a fundamental knowledge of color theory and how to apply it to different hair textures and tones. While many stylists are familiar with color theory, having learned it in cosmetology school, those who don't perform color services regularly might be a little rusty. e good news is that the basics of color theory haven't changed. e universal concepts that explain the characteristics of color and make up the basic color wheel are the same as ever and aren't complicated to learn or understand once you get the basic principles down. For those of you who feel you've never fully understood the color wheel or are out of practice with applying color theory to formulate hair color, this article offers a refresher so you can elevate your color services and keep clients coming back for more. THE BASICS OF COLOR THEORY To know how to apply color theory to hair color services, you need to get familiar with the color wheel. e color wheel features primary, secondary, and tertiary colors. It's a tool that tells stylists what happens when different tones are mixed. • Primary colors are red, yellow, and blue, the pigments from which all others are derived. • Secondary colors (orange, green, and violet) are the three pigments that can be created from mixing two primary pigments together. • Tertiary colors are created by mixing one primary color and one of the secondary colors next to it on the color wheel. • Complementary pairs, or colors opposite each other on the color wheel, create a neutral tone when mixed together, which is something you likely encounter regularly. by Cristina Montemayor A refresher on color theory and how to get the most out of color services