Explore your benefits at associatedhairprofessionals.com 37
SC: Integrating these products into your
client's routine is super easy. Start with
the in-salon Curl Rebuilding Treatment
every few weeks. For daily styling, the
Curl Defining Gel is perfect—just apply
it to wet hair and scrunch for gorgeous,
touchable curls. It's all about maintaining
that beautiful, natural texture effortlessly.
What trends will clients be able to
partake in with these products?
NL: Wearing all of your hair out can be
tricky if you struggle with damaged or weak
strands that lay limp. The Bond Shaper
treatment is going to empower more
clients who have lost some confidence
in their hair to let their tresses free and
show off their beautifully defined and
healthy curls. We'll see more curls out!
CB: Anyone using this treatment and
the take-home products will be able to
participate in any trend or style they want.
The goal of this treatment and take-home
line is to truly provide the tool that people
need to become versatile and have the
aftercare to fortify their hair posttreatment.
SC: With these products, you can really
embrace the natural curl movement that's
so popular right now. Think soft, defined
curls with lots of volume—perfect for the
OLAPLEX
advertisement
"Finally, I feel that this is
the arrival of a treatment
that is celebrating
natural texture, repairing
the structure, making it
stronger, and building a
long-lasting relationship."
—Christin Brown, celebrity
curl specialist and Olaplex
Global Brand Ambassador
Christin Brown
Celebrity Curl Specialist and Olaplex
Global Brand Ambassador
