Issue link: https://www.ahpindiestylist.com/i/1520596
Maintaining hair health is the goal for most hairstylists, and in recent years, it has become the main priority for consumers. As clients have become more knowledgeable about potential negative effects of traditional chemical processes, there has been a growing demand for innovative solutions that focus on hair health. Healthy hair starts from the inside out, but the market has only recently evolved to create products that repair hair damage at the molecular level, not just on the surface. One of the most exciting advancements in modern hair care formulations is the rise of hair-bonding products that repair and reconstruct damaged hair, improving the overall health of hair from scalp to strand. e professional brand Olaplex pioneered this new category of hair care with its three-step system centered around a patented active ingredient, which quickly gained popularity. Other brands like Redken, L'Oreal, and Paul Mitchell followed suit, launching their own lines of bond builders. In the early days of this innovation, hair-bonding products were only available in salons. Now, consumers are using at-home formulas between salon visits to help strengthen and repair hair bonds weakened by hair color, bleach, or damage.