Issue link: https://www.ahpindiestylist.com/i/1520596
52 AHP Indie Stylist Volume 5 Issue 1 a s a hair professional, you have clients come to you for help with their personal hair journey. Many times, this will include a transition to embrace their natural hair. It's common to feel like there's an overwhelming amount of hair content out there, making it difficult for clients to distinguish between fact and fiction when it comes to hair myths. It's your responsibility to educate your clients about their natural hair, how to keep their hair healthy, and how to feel confident in their curls. You should learn how to effectively communicate with your clients, provide them with accurate information about their hair, and empower them to embrace their natural hair. Knowing how to approach situations when clients want to embrace their natural hair will build trust between you and your clients and will positively affect your bookings and income. WHY GO NATURAL? Some clients may want to relax their hair because of their lifestyles or their hair not staying straight, but there are so many health benefits to embracing natural hair texture. e 2009 documentary Good Hair Back to Natural How to help your clients embrace their texture and curl pattern by Crystle Jones-Bond