Issue link: https://www.ahpindiestylist.com/i/1511260
N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 77 initiative in partnership with author, motivational speaker, and award-winning podcast host Mel Robbins to combat what research found to be the top obstacle to experiencing joy: the inner critic. After listening to feedback from associates who regularly witness guests struggling with negative self-talk, Ulta Beauty was inspired to understand how this could affect people's ability to experience joy and overall well-being. Through third-party research commissioned by Ulta Beauty, The Joy Study sourced a national sample of 5,000 adults and teens and found that: • 73 percent of those surveyed experience negative self-talk. • 70 percent of those experiencing it don't recognize negative self-talk when they're actively doing it. • 91 percent identify negative self-talk as a primary obstacle in their ability to experience joy. "It's stunning that negative self-talk is the biggest obstacle to experiencing joy, yet the majority of us don't even realize how much we engage in it," Robbins says. "There are so many brands and companies publicly discussing well- being, but few are activating in such a meaningful way. I'm honored to work with Ulta Beauty to empower their associates to silence that inner critic and coach guests to do the same." #JOYFORWARD Robbins's expertise is the cornerstone of Ulta Beauty's new training curriculum for store and salon associates. Dubbed "A Toolkit for Joy," the series of mini courses taught by Robbins will provide associates with strategies and tangible tools to identif y their inner critic, interrupt negative patterns, and inspire themselves and others in the process. Once armed with this roadmap to joy, associates are encouraged to share those same practices with guests, sparking a movement with the potential to reach far beyond Ulta Beauty stores. Join the conversation by posting about your journey to joy through inspiring content and encouraging others to do the same. Follow @ultabeauty to learn more. There's a nationwide joy defi cit holding people back from living the lives they've always wanted. Ulta Beauty is on a mission to combat it. Ulta Beauty is partnering with Mel Robbins (second from right) to off er all stylists and store associates a "Toolkit for Joy." Learn more. Follow The Joy Project @ultabeauty and #joyforward. SEE YOURSELF WORKING WITH JOY Own your success and enjoy all the bene ts without the stress or risk of going it alone. Learn more at careers.ulta.com.