Issue link: https://www.ahpindiestylist.com/i/1511260
N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 55 Lorenzo Orozco's journey from the Rio Grande Va ey to becoming a successful barber and business owner is a testament to the power of resilience, determination, and a wi ingness to adapt. It was also vital to be adaptable. Orozco had to be willing to adapt to changing circumstances and make necessary adjustments in his business strategy. He found that flexibility was the key to his survival and success. This went hand-in-hand with having an entrepreneurial spirit. Orozco opened his heart and mind to exploring new horizons and possibilities—such as seeing the demand for higher- priced haircuts in Kerrville and capitalizing on them. Orozco's journey also involved continuous personal and professional growth. He has participated in barber battles, showcased his skills, and sought opportunities to learn and improve. His dedication to honing his craft sets him apart in a competitive field. Incorporating Others in the Journey One of Orozco's notable achievements was creating a sense of community within his barbershops. He understood the value of fostering connections among diverse customers and providing a space where people from various backgrounds could gather. But it's not just the clients who mattered. Even as a solo professional, Orozco knew he would work with others in some capacity. Orozco says he owes a lot of his success to the support from his courtesy of lorenzo orozco