Issue link: https://www.ahpindiestylist.com/i/1511260
40 indie stylist Volume 4 Issue 2 SO WHAT HAPPENS WHEN YOU REMOVE GENDERED PRICING? If you own a salon or barbershop or rent a chair, you're likely already in charge of your pricing. Changing your pricing structure would be as easy as typing up new prices and hitting print or making it live on your website. This simple change could show immediate results. For your guests, it could foster a newfound sense of community. And for you, it could boost your income. Creating Community Salons and barbershops are community spaces, where there's a constant sea of faces coming and going. This idea of community is an essential part of life. If we put ourselves in a situation where we feel supported by those around us, we're immediately more at ease. That's the exact reason DiGrazia went solo in the first place. Working for a location that didn't offer gender-free pricing was frustrating and isolating for them; they left and opened Logan Parlor with the intent of creating a space that's welcoming to all. "I do understand that everyone wants to have a sense of belonging, but there's no reason that we have to have inequity in order to do that," they say. "People can still come to our community salon, whether they're a man, a woman, a child, a senior, a young adult, queer, straight— everyone should be feeling like they're welcome inside a community space." You might specialize in certain services, but that doesn't mean you need to exclude people from your space. Your salon or barbershop can be a place for everyone. Eliminating gendered pricing allows that community to grow. Jamie DiGrazia, owner of Logan Parlor and founder of Hair Has No Gender. Hair is just hair. It can be long. It can be short. It can be pink. It can be brown. It can be curly. It can be straight. But it doesn't have a gender. lenny gilmore jas kitterman