N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 45
AHP Events
We connect you with industry leaders and give
you the opportunity to have your voice heard
and questions answered through events like the
AHP Indie Stylist Industry Choice Awards and the
AHP Indie Stylist/Indie Barber of the Year.
GO BUILD YOUR BUSINESS
Being an employee isn't for everyone. If you're
ready to go out on your own and be your
own boss, it's time to take the leap.
Resource
Professional Beauty Association, "Economic Snapshot of
the Salon Industry," July 2020, www.probeauty.org/docs/
default-source/membership-documents/resource-library-
documents/research-reports/2020-economic-snapshot-of-
the-salon-industry.pdf?sfvrsn=6cf3c891_2.
be subject to. Finally, consider your target market—the
type of clientele you want to attract—when choosing
your location. Who is the demographic in your area?
Set Up Shop with AHP Resources
Once you make the decision to go solo and open your
own business, you'll need support and resources to
help you succeed. AHP is all about you! Professional
membership provides marketing, liability insurance
protection, education, promotion, and community
for every step of the journey. Here are some of the
resources available to professional members.
AHP Career Toolkits
For career guidance, planning, and support, the exclusive
AHP Career Toolkits are packed with articles, resources,
videos, and calculators to help you determine the cost
and potential to owning your own hair care business, as
well as helping you establish your plan.
associatedhairprofessionals.com/members/career-toolkits
AHP Liability Insurance
AHP membership includes professional liability
insurance featuring a $6 million annual individual
limit with comprehensive coverage including general,
professional, and product liability coverage with
no shared aggregate—nobody else in the industry
can say the same about the coverage they offer.
AHP Website Builder
Reach clients with your own easy-to-build website and
portfolio builder with beautiful templates and unlimited
pages, a royalty-free photo library, custom client-
education brochures, and much more. It's easy to set
up, and easy to customize. We provide an email address
that will match your website URL, so it looks great on
business cards. There are lots of beautiful templates to
choose from, and if you want to choose another template,
one click of a button will change every page.
associatedhairprofessionals.com/updates/
blog-posts/ahp-website-builder
AHP Marketing Toolkits
AHP's Marketing Toolkits provide you with a package
of beautifully designed, customizable materials including
appointment reminder cards, gift certi cates, loyalty
rewards cards, postcards, referral cards, and social
media cover photos that you can match to your website
and brochures.
associatedhairprofessionals.com/updates/
blog-posts/ahp-marketing-toolkits
Finding
Your Niche
Like any business, you need to fi gure out
which market your hair care business
falls into, so you can target your desired
audience. For example, fi gure out who
you want to focus on and how much
disposable income is available to them.
Using this information, identify your price
points and decide on the services and
treatments you want to off er. For more
information on fi nding your niche, check
out "Carving Out a Niche" (AHP Indie Stylist
2020, Volume 1, Issue 2) at
www.ahpindiestylist.com/i/1280345-
volume-1-issue-2/28.
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