N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 13
Beach Wave
Breakthrough
Perms have been on hairdressers' menus for decades,
but not much about them has changed over the years—
the endless rods, the processing time, the awful smell,
the damage they cause to your clients' hair. Enter the
next phase of professional texture services: Cali-Curl.
Imagine having a client asking for soft, loose
beach waves. You section their hair, then twist
and wrap it around six (yes, six) reusable rings.
You process and neutralize the hair without any
obnoxious odor. You rinse, scrunch, then teach
them how to care for it. They leave with a natural-
looking head of soft waves and their retail products
knowing they can go 3–5 days without a shampoo
and the waves will last 3–6 months. Boom.
(Continued on next page)
COSMO CLIPS
