14 indie stylist Volume 3 Issue 1
"From the moment I saw a demo of this beach
wave system, I knew it would be a gamechanger for
independent hairstylists," says Artistic Director
Ammon Carver, who was so smitten with the results
he knew he needed to be involved in spreading
the word.
Founders Kevin and Callie Hoye, who came
up with the idea when a man asked Kevin how his
wife could get Callie's natural curls, are devoted
to helping hairstylists everywhere have this quick,
easy, and profi table treatment on their menu.
"Hairstylists do not have to be certifi ed to
perform a Cali-Curl treatment," says Callie
Hoye. "The education is online—in the form of
fi ve engaging videos that total 17 minutes."
Cali-Curl has launched in all 50 states, with 11
distributors ready to get you everything you need.
Intrigued? To learn more or fi nd your distributor,
visit cali-curl.com.
