AHP Indie Stylist

Volume 3, Issue 2

Issue link: http://www.ahpindiestylist.com/i/1483267

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Page 47 of 100

N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 45 AHP Events We connect you with industry leaders and give you the opportunity to have your voice heard and questions answered through events like the AHP Indie Stylist Industry Choice Awards and the AHP Indie Stylist/Indie Barber of the Year. GO BUILD YOUR BUSINESS Being an employee isn't for everyone. If you're ready to go out on your own and be your own boss, it's time to take the leap. Resource Professional Beauty Association, "Economic Snapshot of the Salon Industry," July 2020, www.probeauty.org/docs/ default-source/membership-documents/resource-library- documents/research-reports/2020-economic-snapshot-of- the-salon-industry.pdf?sfvrsn=6cf3c891_2. be subject to. Finally, consider your target market—the type of clientele you want to attract—when choosing your location. Who is the demographic in your area? Set Up Shop with AHP Resources Once you make the decision to go solo and open your own business, you'll need support and resources to help you succeed. AHP is all about you! Professional membership provides marketing, liability insurance protection, education, promotion, and community for every step of the journey. Here are some of the resources available to professional members. AHP Career Toolkits For career guidance, planning, and support, the exclusive AHP Career Toolkits are packed with articles, resources, videos, and calculators to help you determine the cost and potential to owning your own hair care business, as well as helping you establish your plan. associatedhairprofessionals.com/members/career-toolkits AHP Liability Insurance AHP membership includes professional liability insurance featuring a $6 million annual individual limit with comprehensive coverage including general, professional, and product liability coverage with no shared aggregate—nobody else in the industry can say the same about the coverage they offer. AHP Website Builder Reach clients with your own easy-to-build website and portfolio builder with beautiful templates and unlimited pages, a royalty-free photo library, custom client- education brochures, and much more. It's easy to set up, and easy to customize. We provide an email address that will match your website URL, so it looks great on business cards. There are lots of beautiful templates to choose from, and if you want to choose another template, one click of a button will change every page. associatedhairprofessionals.com/updates/ blog-posts/ahp-website-builder AHP Marketing Toolkits AHP's Marketing Toolkits provide you with a package of beautifully designed, customizable materials including appointment reminder cards, gift certi cates, loyalty rewards cards, postcards, referral cards, and social media cover photos that you can match to your website and brochures. associatedhairprofessionals.com/updates/ blog-posts/ahp-marketing-toolkits Finding Your Niche Like any business, you need to fi gure out which market your hair care business falls into, so you can target your desired audience. For example, fi gure out who you want to focus on and how much disposable income is available to them. Using this information, identify your price points and decide on the services and treatments you want to off er. For more information on fi nding your niche, check out "Carving Out a Niche" (AHP Indie Stylist 2020, Volume 1, Issue 2) at www.ahpindiestylist.com/i/1280345- volume-1-issue-2/28. S

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