CURLS. COILS. CONFIDENCE.
by John Paul Mitchell Systems
THE INSPIRATION
"is three-look collection showcases the transformative power of Tea Tree Lavender Mint, highlighting
its incredible care and styling benefits for curls and coils. JPMS artists infused confidence, self-
expression, and joy into this campaign with three elevated, modern, and wearable looks. Curly hair is a
dynamic example of the nuance and beauty in our world. is campaign is our love letter to curly hair."
Hair by JPMS Artists: Paula Peralta
(@thepaulaperalta), Régine Valcin
(@regine_40633), Nike Blount (@nikeblount_)
Creative Director: Cynthia Knox
Art Director: Kate Camper
(@katherinehenderson)
Editorial Director: Noogie Thai (@noogiethai)
Photographer: Estelle Bohl-Arditti (@estellebohl)
Makeup: Casey Gore (@caseygore_makeup)
Wardrobe: Rafael Linares (@st.raffi)
90 AHP Indie Stylist Volume 6 Issue 1
