Issue link: https://www.ahpindiestylist.com/i/1534976
50 AHP Indie Stylist Volume 6 Issue 1 When a client sits down in your chair with a picture of a celebrity from an editorialized photo shoot or a look that's straight off the runway, they're often so captivated that they fail to recognize the reality of bringing such a high-fashion look to life. It can take a team of professionals hours (and often, the magic of Photoshop or luxury extensions) to achieve that single, picture-perfect image. ese aspirational hairstyles and colors aren't necessarily designed for everyday wear. While they appear effortless in magazines or on screens, these looks involve considerably more complexity, maintenance, and styling expertise than the final image suggests. is presents both an opportunity and a challenge. It's always exciting when a client comes in wanting a big change, and doing so is a sign of trust between the professional and their client. However, bridging the gap between high-fashion editorial looks and everyday wearability can be challenging in terms of both communication and eventual execution. "Editorial looks are often aspirational, and we want to validate their vision while gently guiding them toward what's achievable," says Leo Izquierdo, hairstylist and cofounder of IGK Hair Care. It's a fine line to walk, and one that requires finesse, honesty, and clever problem-solving. You may have the skill to replicate the style, but it's also about managing the expectations around maintenance requirements and how these high-fashion looks translate into attainable styles that your client will love long after they leave the chair. e best hair pros are skilled translators who seamlessly move between the world of high-fashion hair and everyday life. Like learning a second language, it takes time to learn how to communicate effectively between the two worlds. In this article, we'll outline strategies for uncovering what clients truly want and provide practical alternatives of trending styles for various hair types and lengths to transform these inspirational images into styles that maintain that editorial edge with wearability. CONSULTATION Bringing your client down to earth without crushing their hair hopes and dreams is a delicate art. It starts with a thorough consultation. Before diving into the look, start by acknowledging their enthusiasm. Making a drastic change can be both exciting and nerve-racking for clients, and they often look to you for confidence and reassurance. It's important to meet them where they are, even if you eventually guide them down a different path. Consider the inspo photo a jumping-off point rather than the destination. In your consultation, spend some time understanding the client's true desires that lie beneath their inspiration. Which elements of the photo appeal to them the most? Is it the color, texture, or shape? "Instead of shutting down their idea, say things like, 'I love this look! Let's talk about how we can make it work for you,'" Izquierdo says. "I highlight the elements we can achieve and suggest adjustments to ensure it fits their hair type and lifestyle. By involving them in the process, they feel heard and excited about the possibilities." Once you understand the look they're going for, the next challenge is setting realistic expectations. Explain the maintenance requirements in detail from both a time and financial perspective. High- fashion looks typically require more maintenance in terms of styling, upkeep, and salon visits. You may also recommend specific styling products to achieve a certain look, which can increase the cost of the initial service and add up over time. "I make sure to ask how much time the client expects to spend on their hair in order