Issue link: https://www.ahpindiestylist.com/i/1534976
Explore your benefits at associatedhairprofessionals.com 23 community groups and local event calendars. Consider partnering with local infl uencers or other business owners to extend your reach and invite more people to attend. Create a Compelling Event Host an event that encourages people to interact and engage with your business. Consider off ering mini services (like hair consultations or quick styles), running a raffl e with salon- related prizes, and/or showcasing some of your work through a live demonstration. Off ering these additions adds value to the experience and increases the chance attendees will remember you long after the event. Follow Up Afterward Check in with the attendees to thank them for coming and invite them to book a service with you. Consider off ering a special discount for fi rst-time clients or those who book a service within a specifi c time frame. is encourages people to take the next step in choosing you. CREATE LONG-TERM RELATIONSHIPS Networking is not just about getting clients; it's about building long-term relationships. Stay in touch with your event attendees by sending them updates on new services, promotions, or community events that may interest them. Building a relationship that goes beyond one event can convert short-term interactions into long- term clients or partnerships. In-person networking is an invaluable tool for hair professionals who are looking to grow their businesses and make meaningful connections. By attending local events or hosting your own networking gatherings, you can create personal bonds with potential clients, collaborators, and other professionals. While digital platforms off er convenience, there's still something powerful about face-to-face interactions that can help you build a loyal customer base and a thriving business. Recognize the Author? Atalaya was the 2024 AHP Hair Pro of the Year. What's your story? Tell us about your career journey and you could be the next AHP Hair Pro of the Year. The winner will receive a custom photo shoot, an article featuring their story in AHP Indie Stylist, and a free year of AHP membership. Enter before June 1, 2025. associatedhairprofessionals.com/hair-pro-of-the-year sarah natsumi moore/getty images THE BIZ