Issue link: https://www.ahpindiestylist.com/i/1534976
96 AHP Indie Stylist Volume 6 Issue 1 INBOX THE " e good news: You grew a clientele once before, so you can absolutely do it again. Take this opportunity to home in on the types of services you love to do and use referral incentives to attract new clients. I give the best discounts and kickbacks on the services I love the most. Use your social media to promote these services . . . think like a tattoo artist and make a Pinterest board or Instagram highlight with "fl ash" styles you'd like to do. Also, focus on new ways to pamper the clients you've maintained. Whether it be something simple like off ering a phone charger or something more luxurious like a backbar service with a longer head massage, show your appreciation for the clients who already made the trip to your new place!" — Twylla Jane (@twyllabroad), Sam Villa ambassador, owner of Lumos Nox Salon, and Redken artist "Be present in the salon. Answer the phone with your name, get on the salon's social media, and off er gift cards or promotional pricing to fi rst-time guests. Ask every person you meet for referrals and if they would like to try additional services. I wouldn't make any suggestions I don't think would be good for a client, but it's easier to off er services to someone who's already in your chair. ey are your best advertisement. It's also time to focus on the business- building practices. Business cards still work, so create an interesting one that someone will want to hold onto. When you do fi nd new clients, give them a great experience so they want to come back. ey'll walk away wanting to leave you a great review or tell their friends." —Jamie DiGrazia, Redken artist, owner of Logan Parlor, and executive director of Hair Has No Gender PRO ANSWERS "If you want your previous clients back, reach out to them directly and let them know about your new location. Off er a special incentive, like a discounted service or a free trim with another service to encourage them to visit you. To attract new clients, focus on promoting your favorite or best service. Post before-and-after photos on social media, run targeted ads, and make sure your work highlights your skills. While you're rebuilding, take advantage of the extra time to enroll in classes or workshops to sharpen and perfect your techniques. Stay consistent with your marketing, keep your quality high, and use this time to level up your craft—it'll pay off in the long run." —Crystle Jones-Bond, award- winning hairstylist, salon owner, author, chemist, and educator Uh-Oh, I Need to Rebuild My Book! Expert advice from industry pros QUESTION I just moved salons, and my clientele didn't follow me like I thought they would. Any advice on rebuilding?