Issue link: https://www.ahpindiestylist.com/i/1534976
20 AHP Indie Stylist Volume 6 Issue 1 BIZ THE getty images WHY IS IN-PERSON NETWORKING IMPORTANT? e beauty industry is based on relationships. Our clients trust us with their appearance, and personal connections are often what convert a one-time client into a loyal, long- term customer. While social platforms like Facebook and Instagram allow us to showcase our work, they can't replace the trust that's built through in-person interaction. Meeting with people in person allows us to communicate our personality, passion, and expertise in ways that online platforms can't replicate. We can showcase our skills through conversation, establish trust by making people feel comfortable, and create memorable experiences that digital interactions often miss. Digital marketing and social media have taken over, so it's easy to overlook the power of "old-fashioned," in-person networking. I am a huge believer that in-person connections are still highly valued—it's how I grew my network and clientele. It's still one of the most effective ways to grow your business, build lasting relationships, and foster a loyal client base. While social media can help expand your reach, face-to- face interactions add a personal touch that leaves a deeper impression and creates a real connection. Here's how to set up your own networking sphere to connect with potential clients, partners, and fellow professionals. Face-to-Face How to optimize in-person networking by Atalaya Figueroa