Issue link: https://www.ahpindiestylist.com/i/1528796
Explore your benefits at associatedhairprofessionals.com 23 Next, ask them what their priorities are with their hair. Some of the best questions to ask are: • Are they willing to cut off some length to preserve the health of their hair? • How often are they willing to visit? • What does their lifestyle look like? • What does their budget look like? In this scenario, the client has dark brown hair and wants to go blonde. But in most cases, it would be realistic to tell the client that the desired result could take more than one session. Taking into account their hair history—including any heat damage and chemical damage—I like to proceed by following my favorite saying: "Underpromise, overdeliver." Set the expectation by showing the client swatches of color you might be able to achieve that day. eir hair might surprise you by processing a tad lighter than discussed. Once a realistic tone is agreed upon, you and the client can discuss what they can expect for the next service. Suggest how they should maintain the new color with take-home products. Don't forget to plan and book their next appointment so you can achieve their end goal. WHAT IF YOU CAN'T AGREE? Sometimes, there's an unfortunate circumstance where you and your client can't collaborate. ey might be sure they can achieve their desired color in one session, despite your professional opinion. In my experience, I've turned away a handful of clients because we couldn't agree on expectations. As with most relationships, sometimes your values don't align, and that is perfectly acceptable. One of my most important pieces of advice I can give you is to take nothing personal. You have to run your business with the utmost integrity, and if you believe you can't achieve what the client is asking for, honesty is key. Advise that what they're looking for isn't feasible with you, as the health of their hair is more important to you. Ideally, they will respect you more for being honest. You can recommend another colorist so they can give their second opinion. If not, give them options so the client doesn't feel like you turned them away with nowhere else to go. BUILDING THE CLIENT RELATIONSHIP You now have a color client who trusts you, and you aren't afraid to give your professional opinion on what you think is best for them. Over time, most of your clients will become regulars and will bring you more business. Most of us get into the beauty industry with the same intention: to make people feel beautiful. I find that after every color service—big or small—you unknowingly create beauty from the inside out. I like to proceed by following my favorite saying: "Underpromise, overdeliver."