Issue link: https://www.ahpindiestylist.com/i/1528796
Explore your benefits at associatedhairprofessionals.com 85 advertisement And no shortcuts. Training on fundamentals through Ulta Academy is essential to build trust, speed, and technical expertise. en pricing is never a problem, especially if you initiate a plan during the consultation. "You always have the option to break services down into more frequent visits if necessary," Bonino says. POINT 3: BACKBAR Everyone loves a good shampoo, right? But what's missing from the experience? Shannon Collins, a successful stylist in the Mid-Atlantic region, says top priority at the Salon at Ulta Beauty has always been putting all guests and their hair first. "e backbar provides a wide variety of safe and inclusive products that empowers our stylists to confidently execute an assortment of services for all guests," Shannon says. POINT 4: SERVICE If your techniques, training, and creativity are solid, what could possibly go wrong? Stylist Daniel Lee, from Ulta Beauty's Southwest region, says pay attention to details and be precise. "I listen to what the guest wants from their service, then offer add-ons that will benefit them and support a better end result," Lee says. "I touch on what that service will look like and begin the conversation around the rebooking process. I give them a quote for what we will be doing and begin the service with their permission. At the end of the service, I always make sure to see if my client has any other questions and comments before they leave the chair." POINT 5: GUEST SATISFACTION How do you really know if a guest is satisfied with you and their overall salon experience? Erica Anderson in Ulta Beauty's Central region looks for two telltale signs. "e biggest compliment is when a guest refers family and friends," she says. "After years behind the chair, I know a guest is satisfied with their service when their immediate response is to book the next appointment." ere are nuances though, according to Anderson. "Being able to build trust in a short amount of time is essential to sustaining and growing guest relationships," she says. "e best way to do that is to listen, repeat, and execute. Everything from the water temperature to where they part their hair makes a guest feel the service is customized." Make it part of your service ritual every time to confirm those details. Ask if they are satisfied with the service they received that day. POINT 6: SEND OFF Once you and your guest have made it through the salon appointment, how do you close the 6 Points of Service cycle so you can start it over again in six weeks or so? "Be honest, enthusiastic, and have confidence in your delivery when discussing future services and take-home products with your guest," says Stephanie Levesque in Ulta Beauty's Northeast region. Your energy helps build excitement and anticipation, so the guest looks forward to being back in your chair. Make sure the guest understands that booking in advance guarantees the timing to get the next service to maintain their desired look." And the cycle repeats, beautifully. ULTA BEAUTY