Issue link: https://www.ahpindiestylist.com/i/1528796
84 AHP Indie Stylist Volume 5 Issue 2 6 Points of Service Elevate your guest experience advertisement POINT 2: CONSULTATION Most stylists believe they deliver a great consultation every time, even when stats indicate otherwise. Robert Bonino, who works in Ulta Beauty's South region, says he knows he has rocked the consultation by guest return rates, which the Ulta Beauty team helps him track. "I pride myself in setting and communicating realistic expectations for all guests. I always deliver what we discussed and have a follow-up goal in mind. You lose client credibility when you don't do what is promised." G ood stylists know client consultation is important. e best ones know how to think and grow beyond it. Learn from their success! Practice 6 Points of Service, Ulta Beauty's new guest engagement model, and ensure guests keep coming back to your chair. e 6 Points of Service premiered at Celebrate U as eight fast, easy-to-watch, stylist-to-stylist video modules and was introduced by Dani Darminin, director of education development, and Samantha Manuzak, senior manager of services education development. Many stylists in the audience had given input to shape the program. Six top performers share their how-to tips with you here. POINT 1: WELCOME Lucia Ramirez makes sure all guests feel welcome, prepared, seen, and heard when they visit her Ulta Beauty salon in the Southern California-Arizona region. "As a stylist with Ulta Beauty for 15 years, I treat every guest as if it were their first time in my chair," she says. "My clients trust that I will always recommend what is best for their personal hair journey and educate them on new services to elevate their look." STYLIST SUCCESS