Explore your benefits at associatedhairprofessionals.com 81
ULTA
BEAUTY
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Ulta Beauty stylist and Design Team
Specialist Beto Sanchez uses the ghd
Duet Blowdry in the salon and on Unveiling
Beauty to tailor "Beyond the Butterfl y"
layers and styles from Ulta Beauty's new
Trendspiration education. "With the Duet
Blowdry, I have the versatility to create
any style I want—big waves of volume or
smooth and straight," Sanchez says. "A
little bevel or fl ip in the ends. And no frizz."
PRO TIP: TUNE IN TO
WHAT'S NEW
Not every new product delivers new benefi ts,
but some are transformative. Do your research
and be open to product knowledge and hands-
on experiences. One of the biggest reveals
this season is the new AirLight Pro from
L'Oréal Professionnel (episode available
November 18). Unveiling Beauty guest and
L'Oréal educator Nick Roberson says the app-
linked AirLight Pro is the next generation in
hair drying and demonstrates on two models
how its infrared light technology will deliver
fast, powerful, quiet drying without damage.
Be ready for your guests to ask about it!
PRO TIP: KNOW—AND EXPLAIN—
YOUR STYLING LOVE LANGUAGE
Do guests know the benefi ts and diff erence between
texture spray and dry shampoo? In the "Spray, Slay,
Repeat" episode for Kenra Professional, Pro Team
member David Lopez (@davidlopezzz) explains Kenra's
naming system—"the higher the number, the higher the
hold"—and gives an overview of how, when, and why
to use fi ve favorite styling sprays.
Lopez also shares a model demo
from viral video "Four Ways to
Use a Curling Iron" plus a primer
on the importance of hair care to
address the bonds aff ected by heat
styling. David recommends Kenra
Profesional Triple Repair to shampoo, condition, treat,
and "improve the results of all you do with your hair."
FOLLOW & LEARN
Dyson turns to the best to help you and your
guests. Ulta Beauty Design Team stylists
Bianca Donahue (@biancad.beauty), Justin
Toves-Vincilione (@ahappyjustin), Reva Haga
(@reva_danielle), Gilad Goldstein
(@myguiltycrown), and Anthony Negron
(@kinganthonyyyy) are part of the fi rst Dyson
US Pro Team. They join Pro Team member and
Dyson Pro Ambassador Danielle Keasling
(@danielle.keasling) in sharing expert tips and
techniques on behalf of Dyson.
Hair and makeup: Ulta Beauty Pro Team
Photography: Jessy J Photo (@jessyjphoto)
and ISP Creative (@ispcreative)
