Issue link: https://www.ahpindiestylist.com/i/1528796
Explore your benefits at associatedhairprofessionals.com 29 advertisement INSPIRED BY YOU! We would be nowhere without you. Everything we do as a brand is built for and inspired by your craft and creativity. I have had such a wonderful time getting to know this community—its passion, its creativity, its entrepreneurship, its connection with the client. It's truly a group like no other. It's my commitment to ensure we continue to place focus on what this talented group needs every day, from products to education to events and beyond. As part of the incredible hair community, we celebrate what makes us unique: our hair textures (from straight to curly), our colors, and every other element of what makes each head of hair (and person!) special. This has been at the heart of Olaplex's products and brand from day one and will always be critical to how we think about our path forward. We know that curly, coily, and wavy hair is unique and needs and deserves special care to nurture, protect, and maintain it. We're so thrilled to offer professional stylists a way to confi dently support their clients and we thank you for your support. Sincerely, Amanda Baldwin CEO of Olaplex Dear AHP Indie Stylist readers, Before I share some exciting, innovative news with you from Olaplex, I want to start by conveying that when you want to build something, you need to understand its true essence. For Olaplex, that's the power of our science and our origins in the stylist community. Those will always be the pillars of what motivates and inspires us as a team. A decade ago, we revolutionized the professional beauty industry with Olaplex No. 1 Bond Multiplier and Olaplex No. 2 Bond Perfector, and it was stylists who brought it to life and used it in their salons to help transform their clients' hair health. This year, we are extremely proud to bring a new salon service to the industry, one that will directly benefi t independent stylists and salon owners and their clients. Our newest innovation, Olaplex Bond Shaper Curl Rebuilding Treatment, is a professional three-step, curl-restoring salon service that helps strengthen, repair, and lock the broken bonds responsible for providing curl shape and defi nition. This groundbreaking next- generation treatment is the fi rst-ever professional in-salon treatment of its kind that uses this technology to cater to multiple curl types, and we're excited to help people express their natural hair type with complete confi dence. At Olaplex, we are passionate about connecting with, and investing in, our hairstylist community. OLAPLEX AMANDA BALDWIN, CEO OF OLAPLEX