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Above: Ulta Beauty Design Team Training in
New York City this spring.
Right: Learning to cut the butterfly means
learning to customize it too.
MEET THE ARTISTS
On these pages, go behind
the scenes of a recent training
session and photo shoot in New
York City, where 20 Design
Team members collaborated
and learned how to create and
share butterfly trendspiration
classes and content across
their communities. Led by
three Design Team Specialists,
the session offered tips
and must-use tools for:
• Cutting—Gilad Goldstein
(@myguiltycrown)
• Color—Beto Sanchez
(@betoloveshair)
• Style—Justin Toves-Vincilione
(@ahappyjustin)
Give your butterfly skills
a lift! Learn more in the
Beauty Services section
at careers.ulta.com.
THE CUT:
CREATING RESULTS
The butterfly look has been
around for decades (think
Farrah Fawcett) and is still
evolving, driven by social
media and new generations
of interest, says Design Team
specialist Gilad Goldstein.
Like other hair fashion trends,
it all starts with the cut.
The butterfly is characterized
by feathered, face-framing
layers that transition into the
length, Goldstein explains.
It is achieved through
mastering, then customizing,
the fundamentals:
• Over-Direction—Creating
weight and length in the
opposite direction of the
natural fall of the hair.
• Elevation—Redistributing
weight within a section to
create layers.
• The Cutting Line—The
artistic signature that can
completely change the look.
"You can maintain even more
length while layering by
exaggerating the diagonal
cutting line," Goldstein says.
Pro Tip: Take it easy on the tension. When cutting the initial
guide to begin butterfly layering, cut no shorter than the
chin. "If the guide becomes shorter, we create bangs that
change the look into more of a wolf cut or shag shape,"
Goldstein says. "To prevent [this], cut the guide with little-to-
no tension so it doesn't pop up shorter when the hair dries."
