Issue link: https://www.ahpindiestylist.com/i/1520596
Explore your benefits at associatedhairprofessionals.com 43 THE CULTURAL SIGNIFICANCE OF SCALP CARE Scalp treatments may be trending in the US, but they've existed as a long-standing practice in many other cultures. In Japan, the concept of self-care is deeply ingrained. "From living a balanced and healthy lifestyle to finding tranquility and peace in everyday activities, there has always been a strong focus on personal well- being in Japan," says Shinichi Nguyen, manager at Masa.Kanai Salon in New York City. "For example, something as simple as enjoying a long bathing session is a very popular self-care activity in Japan. Whether in their private bathroom, in a public bathhouse, or at a hot spring, the experience extends further than simple hygiene. Japanese people use moments like these to heal, unwind, and relax." is philosophy manifested into services called head spas, which are becoming increasingly popular in the US. Head spas typically involve an over-the-sink scalp treatment accompanied by massage, with a focus on peaceful relaxation. While Nguyen says these treatments are ideal for those experiencing scalp issues, he also points out that anyone can benefit from a deep cleanse and scalp massage. "Even if a guest doesn't have any immediate scalp problems, it is always good to treat the scalp and keep it in a healthy state to prevent possible concerns in the future," he says. "As opposed to being a quick fix for poor hair and scalp conditions, our head spa focuses on addressing the root of the problem, whether that is stress, dietary, unhealthy home- care practices, or something deeper." At Masa.Kanai, customers first undergo an in-depth consultation in which their scalp is examined with a microscope. Once any issues are identified, the specialist will discuss the potential root causes and create a custom treatment for the guest. According to Nguyen, the head spa process includes an intensive deep cleansing of the scalp, a personalized scalp and hair treatment, and other relaxation elements. "e detoxing element is especially vital," Nguyen says. "Just like the pores on the face and body, the pores on the scalp can be easily clogged with oil, impurities, and product residues. is can lead to further problems down the line if not properly addressed. e [treatments] in our head spa also help stimulate blood flow to the scalp, which is fundamental for healthy hair growth." THE BEST SCALP TREATMENTS TO OFFER You don't have to be a traditional head spa to offer scalp treatments to clients. Add-on scalp services are an excellent way to incorporate scalp care into your hair care business. If you're looking to embrace the relaxation of Japanese head spas, try offering scalp massages. "Incorporating nourishing oils or serums, these treatments can improve circulation, stimulate hair growth, and provide relaxation," Emtage says. Deep conditioning treatments can also help hydrate, soothe, and rebalance oil production. Exfoliation is also important for scalp health. Similar to facial exfoliation, this process can get rid of dead skin cells and excess sebum that can clog hair follicles. Exfoliation also removes product buildup from shower and styling products. "is process can prevent