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Explore your benefits at associatedhairprofessionals.com 39 It may seem like a no-brainer, but scalp health is directly related to hair health. As the professional beauty industry continues to move in a more holistic direction, scalp care is becoming more widely recognized, not just for skin benefi ts but also for a healthy scalp's relationship to healthy hair. e "skinifi cation" of scalp care (a.k.a. the increase in awareness of scalp health and subsequent products, tools, and treatments designed to target the scalp and hair) has become a prominent trend in recent years. Simply put, people are fi nally being as thoughtful and diligent with their scalp care as they are with their skin care. " e recent focus on scalp health in beauty is likely due to a growing recognition of its importance in overall hair health," says Iain Sallis, trichologist at Hairmedic Ltd. " is shift mirrors broader trends toward holistic and preventive health care. As research advances, there's a better understanding of how scalp conditions can impact hair health and the eff ectiveness of hair care products. Consequently, there's been an increase in products specifi cally designed for scalp care, refl ecting this new awareness." From ingredients to techniques to emerging technology, there's a renaissance happening in scalp care, and it's likely here for the long haul. As a hair professional, it's The Science and the Treatments to Know as a Hair Professional by Catherine Santino important to be well-versed in the many ways the scalp aff ects hair and its overall health so you can be a better resource for your clients. Additionally, off ering scalp treatments can provide unparalleled relaxation and other health benefi ts— just look at the long tradition of Japanese head spas. THE SCALP RENAISSANCE With so many beauty trends emerging at such a rapid pace, it can be diffi cult to pinpoint exactly where to begin. In many instances, trends can't be traced to a specifi c moment. Instead, they are typically the result of a gradual shift that snowballs into something ubiquitous. is seems to be the case for the "skinifi cation" of scalp and hair care, which has hugely impacted the beauty industry over the last few years. "Scalp health's recent surge in popularity within the beauty space can be attributed to a growing understanding of its fundamental role in hair care and overall hair health," says Robin Emtage, makeup artist, hairstylist, and founder of Silktáge. "A healthy scalp is essential for nurturing healthy hair growth because it's the foundation from which hair follicles emerge. An unhealthy scalp,