AHP Indie Stylist

Volume 5 Issue 1

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Explore your benefits at associatedhairprofessionals.com 91 THE STYLE: FLAWLESS FINISHING Styling is the "last but not least" portion of the hair service, says Ulta Beauty Design Team specialist Justin Toves-Vincilione. Customizing the styling technique should be taken as seriously as customizing the cut and color. Tool selection and brush size matter. For the best blowouts and styling, switch up your brush sizes (small, medium, and large) to suit hair length and texture. Know your professional products and be sure your guests do too. Serums and oils are an essential category, but Toves-Vincilione encourages anyone styling a butterfly cut to think twice. "The goal is volume. Even a moderate amount of oil or serum can deflate the style," he says. Using and understanding the difference between dry shampoo and texture spray helps. "Both are fabulous to recommend to guests to extend blowouts, when used as intended." • Dry shampoo is great for supplementing washes and reducing or preventing oil. It can give a short-lived boost of volume, but the powderlike consistency falls out of hair more quickly. • Texture spray is a finishing product with more grit and tack. It's long-lasting and built to enhance shape, movement, and body. Extend and evolve your blowouts: • Teach guests how to use dry shampoo and texture spray. • Demo during the service, then send guests home with Velcro rollers. • Use a 2-inch curling iron during the blowout service and recommend guests use the same at home to recreate the look. advertisement Velcro rollers are a butterfly styling must. Credits Haircut, Color, and Styling: Gilad Goldstein (@myguiltycrown), Beto Sanchez (@betoloveshair), Justin Toves-Vincilione (@ahappyjustin) Design Team Support: Bianca Donahue (@biancad.beauty), Laura Gunter (@lauragunterhair), Janelle Eyre (@jeyre.hair) Makeup: Deney Adam (@deney_adam), Dmitry Potapov (@dmitrymakeup) Creative Direction: David Lopez (@davidlopezzz) Wardrobe: Jen Daniels (@beforetheflash) Photos: ISP Creative (@ispcreative) Pro Tip: Hair of any type will lose at least some of its style shape, even in the first hour. "The goal is to defy gravity by creating a shape that's bouncier and curlier than initially desired," Toves-Vincilione says. "If we understand that we lose volume and shape over time, we simply need to start with more." THE PROTOCOL

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