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THE STYLE:
FLAWLESS FINISHING
Styling is the "last but not least"
portion of the hair service,
says Ulta Beauty Design Team
specialist Justin Toves-Vincilione.
Customizing the styling technique
should be taken as seriously as
customizing the cut and color.
Tool selection and brush size
matter. For the best blowouts and
styling, switch up your brush sizes
(small, medium, and large) to suit
hair length and texture.
Know your professional
products and be sure
your guests do too.
Serums and oils are
an essential category,
but Toves-Vincilione
encourages anyone
styling a butterfly cut
to think twice. "The
goal is volume. Even a
moderate amount of oil
or serum can deflate
the style," he says.
Using and
understanding the
difference between
dry shampoo and
texture spray helps.
"Both are fabulous to recommend
to guests to extend blowouts,
when used as intended."
• Dry shampoo is great for
supplementing washes and
reducing or preventing oil. It
can give a short-lived boost
of volume, but the powderlike
consistency falls out of hair
more quickly.
• Texture spray is a finishing
product with more grit and tack.
It's long-lasting and built to
enhance shape, movement,
and body.
Extend and evolve your blowouts:
• Teach guests how to use dry
shampoo and texture spray.
• Demo during the service,
then send guests home with
Velcro rollers.
• Use a 2-inch curling iron
during the blowout service
and recommend guests use
the same at home to recreate
the look.
advertisement
Velcro rollers are a butterfly styling must.
Credits
Haircut, Color, and Styling: Gilad Goldstein
(@myguiltycrown), Beto Sanchez
(@betoloveshair), Justin Toves-Vincilione
(@ahappyjustin)
Design Team Support: Bianca Donahue
(@biancad.beauty), Laura Gunter
(@lauragunterhair), Janelle Eyre (@jeyre.hair)
Makeup: Deney Adam (@deney_adam),
Dmitry Potapov (@dmitrymakeup)
Creative Direction: David Lopez
(@davidlopezzz)
Wardrobe: Jen Daniels (@beforetheflash)
Photos: ISP Creative (@ispcreative)
Pro Tip: Hair of any type will
lose at least some of its style
shape, even in the first hour.
"The goal is to defy gravity by
creating a shape that's bouncier
and curlier than initially desired,"
Toves-Vincilione says. "If we
understand that we lose volume
and shape over time, we simply
need to start with more."
THE
PROTOCOL
