Issue link: https://www.ahpindiestylist.com/i/1520596
Explore your benefits at associatedhairprofessionals.com 35 THE LEADER do their own research or take bits and pieces of product knowledge. Stylists who are trying to take their career to the next level can empower their clients and better their knowledge if they can commit to an Olaplex system, even for one month. Which clients do you use Olaplex No. 4C Bond Maintenance Clarifying Shampoo on? I use it in the salon and send it home with clients who are swimmers and clients with curly hair. With clients who have curly hair, I recommend using it once a month at a minimum so they can get a fresh reset. I also use it on people who feel like their products "no longer work." is is usually because of product buildup. Do you have retail tips that can help drive business for independent stylists and salon owners? e prep is really the biggest part for clients to understand how an Olaplex system can be beneficial. I send out an email that says, "Hello! We are looking forward to our upcoming session. To prepare you for your upcoming service, here are the products that I want you to use: Olaplex No. 3 Hair Perfector, Olaplex No. 4 Bond Maintenance Shampoo, and Olaplex No. 5 Bond Maintenance Conditioner." en I step away and let the magic happen. I just wait and see. By the time they come into the session, they've already fallen in love with Olaplex without me pushing it on them. ey often buy again after the session. As a salon owner, my trick to help build revenue is the prep regimen. Clients see it for themselves—they can tell their hair feels healthy and strong. en, Olaplex is part of the natural conversation without friction. It totally removes the upsell feeling. Any other business advice or wellness inspiration you'd like to share? I am an independent stylist. I do all my own social media posts and marketing— everything. I've always done everything myself. When I opened my first salon it was just me, and it still is. I strongly suggest stylists go to therapy. ere are free therapy options for people who don't have access to care. Being an independent stylist and salon owner is daunting, but you have to put one foot in front of the other every day. Identify your "why." If it changes, that's OK. People need to be OK with the unknown. I am currently experiencing radical change and uncertainty. My advice is to lean into change, because it gets better. I am empowered by the idea of pivoting—it's what helps us stay creative. advertisement