AHP Indie Stylist

Volume 5 Issue 1

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32 AHP Indie Stylist Volume 5 Issue 1 LEADER THE Olaplex is one of the largest independent hair care brands in the world, with more than 100 worldwide patents. rough a grassroots approach, the brand quickly became a global sensation. Curious how to get started with Olaplex on your clients? Here, Christin Brown (@curlfactor), celebrity curl specialist and Olaplex Global Ambassador, shares her advice on how to use Olaplex in the salon, which products to send clients home with, and how to increase your retail sales without feeling like you're upselling too much. How do you care for a client's scalp? Scalp care is one of the most important things to talk about because it often gets overlooked. When it comes to scalp care, I use Olaplex No. 4C Bond Maintenance Clarifying Shampoo. It cleanses the scalp and hair without stripping, which is a major benefit. e hair feels clean and not dehydrated. It's important to remember people do things to their scalp that they wouldn't dare do to their face. e scalp is an extension of the face, and people need to sit with that for a little bit. You would never scratch your face with your nails, but some would scratch their scalp. advertisement All About Olaplex A conversation with Olaplex Global Ambassador Christin Brown

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