32 AHP Indie Stylist Volume 5 Issue 1
LEADER
THE
Olaplex is one of the
largest independent
hair care brands in the
world, with more than
100 worldwide patents.
rough a grassroots
approach, the brand
quickly became a
global sensation.
Curious how to get
started with Olaplex on your clients? Here,
Christin Brown (@curlfactor), celebrity curl
specialist and Olaplex Global Ambassador,
shares
her advice on how to use Olaplex in
the salon, which products to send clients
home with, and how to increase your retail
sales without feeling like you're upselling
too much.
How do you care for a client's scalp?
Scalp care is one of the most important things
to talk about because it often gets overlooked.
When it comes to scalp care, I use Olaplex
No. 4C Bond Maintenance Clarifying
Shampoo. It cleanses the scalp and hair
without stripping, which is a major benefit.
e hair feels clean and not dehydrated.
It's important to remember people do
things to their scalp that they wouldn't
dare do to their face. e scalp is an
extension of the face, and people need
to sit with that for a little bit. You would
never scratch your face with your nails,
but some would scratch their scalp.
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All About
Olaplex
A conversation
with Olaplex
Global Ambassador
Christin Brown
