Issue link: https://www.ahpindiestylist.com/i/1483267
N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 13 Color Care Ouidad's new Color Care Collection is a trio of products that transform hair, putting an end to yellow streaks and dull strands. Combat the brassiness of color- treated curls while locking in moisture and strengthening and repairing strands without weight. Plus, all three products are free of sulfates, silicones, and parabens, making them the much- needed rescue for color-treated hair. ouidad.com Save the Date PREMIERE ANAHEIM April 2–3, 2023 | Anaheim, CA If you were ready to start the new year by attending the International Salon & Spa Expo (ISSE) in January, you'll need to adjust your schedule. With the new partnership between BolognaFiere Group, Informa Markets, and the Professional Beauty Association, ISSE will become part of Premiere Anaheim. Attendees can expect the same great vendors, networking opportunities, and educational and supplier classes. premiereanaheimshow.com/en/home.html From casual DIY waves to high-glam professional hair, the new Sam Villa Pro Results Single-Waver elevates styling by combining salon-level quality with an easy-to-use design. The unique U-shaped barrel creates owing waves, soft movement, and radiant shine, while the ceramic coating and custom-heat settings protect hair. samvilla.com Making Waves Pro Hair Care in Demand According to a recent report by Technavio, the professional hair care products market will reach a valuation of $4.63 billion between 2020 and 2024. By product, the hair color segment had the most revenue in 2021. Similarly, by distribution channel, the of ine segment accounted for most sales of professional hair care products in 2020. The professional hair care market is being driven by the introduction of customized products, for which major companies are making signi cant investments. Read the full report at https://bit.ly/3LIqEtJ. COSMO CLIPS 84% The number of research respondents who say they would be likely to, or would be very likely to, follow their favorite hairstylist if they were to move locations. In other words, relationships matter. (Source: Phorest Salon Software) nathan dumlao/unsplash