Issue link: https://www.ahpindiestylist.com/i/1467303
N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 21 A FEW 2021 BARBERING STATS Market Size: $5 billion Number of Businesses: 109,817 Industry Employment: 135,830 It's the Little Things You alredy know that marketing your brand and business is something that must be done, but let's face it, getting a strategy in place and keeping the train moving can take up valuable time you'd rather be spending with your clients. Here are some little things you can do to ease the pain of dealing with your marketing efforts. Know Your Audience: By focusing on exactly what your clients care about, you'll be able to save time by only creating what they want. Do they go crazy over technique videos? Do that. Do they love to hear about your new puppy? Show off that cute face. Don't waste time posting things that don't compel your audience to engage. Repurpose Old Content: Have you already created tons of content? Blogs, videos, educational webinars? Use them more than once. Repost older content that got a lot of engagement the first time. Turn written content into videos. Edit or trim videos and turn them into TikTok posts. Write Guest Posts: If you have a small following, offer to share your good stuff with influencers who have a large following. Their audience can become yours. So Cute Clients struggling with rough, dry cuticles? You can offer them the perfect solution: Cutie Cuticle Oil. A mix of coconut, macadamia, meadowfoam, and jojoba oils creates a hydrating, non-sticky blend, while the innovative applicator ensures easy, mess-free application. cutieoilsco.com Save the Date NAILPRO NAIL SHOW AUGUST 20–22 San Jose, California Calling all nail techs! The 2022 Nailpro Nail Show will be co-located with Face & Body Northern California in San Jose. Not only will Nailpro be providing the latest and greatest in education, products, and trends with a variety of manufacturers and brands, but they will also be hosting showstopping competitions that take the center stage at the show—including the first-ever Nailpro Master Challenge. nailpro.com COSMO CLIPS daniel thomas/unsplash