16 indie stylist Volume 3 Issue 1
CREATE WITH CONFIDENCE
*WELLA colorcharm lightener + permanent toner vs. lightener alone
**Source: Euromonitor International Limited; based on value sales for permanent toner brands in 2020 through all
retail channels. Permanent toners are defined as products positioned on pack as a "Toner" and as "Permanent"
WITH THE #1 PERMANENT TONER IN THE US** WITH THE #1 PERMANENT TONER IN THE US**
TAKE CHARGE OF
YOUR TONE
NEUTRALIZE BRASS WITH UP TO 90% LESS BREAKAGE*
©2022 The Wella Corporation 21-WOL-042
