84 indie stylist Volume 2 Issue 4
artist collective
COLLECTIVE COLLECTION
from Arrojo NYC
Absorbed by character and personality
and not constrained by traditional beauty
standards, this collection pays homage
to those who are unapologetically
themselves yet see the power of the group.
It is also a cradle of creative hairdressing
innovation.
The signature haircut in COLLECTIVE
marries techniques from two classic
ARROJO haircuts—the Swing Layer and the
New Shag—to create the Swag.
"Blending asymmetry and disconnection
in the name of seamless movement, the
Swag cut creates soft playful texture,
perfectly imperfect shape, and distinctly
carefree attitude," says Art Director Lina
Arrojo. This clavicle-grazing style brings
attention to face and body, making it even
more appealing.
The color palette of COLLECTIVE moves
away from the double processes and
pastels of recent years. Instead, we see
dimensional blondes, chestnut browns,
and rowdy reds. These solid, strong tones
are inspired by the creative direction.
To create these classic dimensional colors,
ARROJO colorists invented a technique
called Foiliage, which incorporates full
saturation backcombing, classic foiling,
and hair painting—all working together to
produce a soft gradient eff ect.
84 indie stylist Volume 2 Issue 4
