AHP Indie Stylist

Volume 2 Issue 4

Issue link: https://www.ahpindiestylist.com/i/1421270

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Page 15 of 124

N ot a m e m b e r ? J o i n at a s so c iate d h a i rp rofe s sio n a ls .c o m 13 the trend The Art of Layering by Mary Barthelme Abel "How we layer a haircut is what makes it look modern and fresh," says Sam Villa, co-founder and chief creative officer of the Sam Villa Company and global artistic ambassador for Redken 5th Avenue. We talked to Villa about the shag trend and its influence on layering long hair. What is it about this this cut—and the updated shag in particular—that makes it so trendy right now? "The rediscovery of the shag and the reinterpretation of the art of layering is a strong element of today's creativity. The past is where we learn, and the future is where we apply it. The consumer is embracing layers to discover their natural texture; they want effortless styling and simple maintenance. Today's shag is all about minimum effort for maximum impact." Why do you love it? "I love how the craft of layering continues to evolve with clever ways to create new organic texture, movement, and volume. I also love how a simple fringe can awaken a shape." Who is this cut best for? "This style works best for a triangle face shape, as the fringe widens the upper third and the length narrows the lower third. Any type of layer will enhance the natural movement, texture, or curl. There seems to be a trend as the consumer begins to embrace their natural curl and movement." Name a few stylists who inspire you with their interpretation of the shag. "Becka Bradshaw (@beckabradshaw); Ira Pope Sage (@irapopesage); Ellen Devine (@ellendevinehair); and Brayden Pelletier (@justbhair)."

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