40 indie stylist Volume 1 Issue 4
artist collective
COLLECTIVE Collection from Arrojo NYC
Absorbed by character and personality
and not constrained by traditional beauty
standards, this collection pays homage
to those who are unapologetically
themselves yet see the power of the
group. It is also a cradle of creative
hairdressing innovation.
The signature haircut in COLLECTIVE
marries techniques from two classic
ARROJO haircuts—the Swing Layer and
the New Shag—to create the Swag.
"Blending asymmetry and disconnection
in the name of seamless movement, the
Swag cut creates soft playful texture,
perfectly imperfect shape, and distinctly
carefree attitude," says Art Director
Lina Arrojo.
This clavicle-grazing style brings
attention to face and body, making it even
more appealing.
The color palette of COLLECTIVE moves
away from the double processes and
pastels of recent years. Instead, we see
dimensional blondes, chestnut browns,
and rowdy reds. These solid, strong tones
are inspired by the creative direction.
To create these classic dimensional
colors, ARROJO colorists invented
a technique called Foiliage, which
incorporates full saturation backcombing,
classic foiling, and hair painting—all
working together to produce a soft
gradient effect.
